How I work
A structured process that adapts to your context. No templates applied blindly—just clear steps that surface what matters.
The Process
- Quick intake and goal alignment
- Audit funnel, messaging, and measurement
- Create artifacts: map, priorities, next steps
- Implement lightly or guide execution
- Review what changed and what to do next
Principles
- Clarity before complexity
- Artifacts over opinions
- Progress over perfection
- Systems over campaigns
- Decision-ready outputs
- No hidden complexity
Glossary
- Marketing Ops
- The systems, tools, and processes that keep marketing running smoothly.
- GTM Sprint
- A focused engagement to build the core pieces of your go-to-market plan.
- Fractional Marketing Leadership
- Hiring an experienced marketing leader for a portion of their time instead of a full-time executive.
- Website Audit
- A structured review of your website covering messaging, conversion, technical health, and search visibility.
- Messaging Audit
- An evaluation of the words on your website and marketing materials.
- CRM
- Software that helps you keep track of all your contacts, leads, and customers in one place.
- SEO
- Making changes to your website so it shows up higher in search results.
- Funnel
- The steps a potential customer takes from first hearing about you to making a purchase.
- Triage
- A rapid assessment to figure out what is most important to fix first.