About Blair Koorsen
Founder & Principal Consultant, Veriqo Studio
I'm Blair Koorsen, founder and principal consultant at Veriqo Studio. Veriqo Studio is a Chicago-based fractional marketing leadership and digital audit consultancy. I work with owner-operators, small in-house marketing teams, and early-stage founders who need senior marketing judgment without the overhead of a full-time hire. I also work with regulated industries (insurance, financial services, nonprofit) where precision and governance both matter.
Background
My career spans 15+ years across B2B and regulated environments. Most recently I spent two and a half years at Beazley, the specialty insurer, as Lead Marketing Campaign Manager in product marketing. Before that I led communications and change at Arthur J. Gallagher, the global insurance brokerage. Earlier I built the first integrated marketing function at RBN Insurance Services from the ground up: positioning, content systems, demand gen, and the underlying marketing operations stack.
How I Work
My work sits at the intersection of marketing strategy and operations. I focus on diagnosing where the function actually breaks structurally and implementing the smallest set of changes that holds. Evidence over hype. Owner-level clarity over agency jargon. Systems the client can run after I'm done.
By the Numbers
- 4 industries served (insurance, telecom, nonprofit, financial education)
- $15K-20K+ in documented savings identified for clients
- 120+ marketing recommendations delivered
- 8,866+ CRM records cleaned across one engagement
Selected Career Results
- 797% year-over-year traffic growth on a Canada market entry strategy (built from scratch)
- 2.18 million impressions and 4x engagement lift on a global product framework spanning the US, UK, and Europe
- 40% reduction in campaign delivery time through marketing operations resets
- 25% open rate and 3.8% click-through rate sustained on lifecycle email programs at Beazley
- Built RBN Insurance's integrated marketing function from zero
What Clients Say
- "The $8,000+ savings is significant and makes this well worth doing." — Multi-brand communications company
- "I know you to be ethical and conscientious." — Insurance advisory firm
- "This is fantastic! You're da bomb!!" — Financial education organization