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Veriqo
Studio

About

I'm Blair Koorsen.

I am the founder and principal consultant at Veriqo Studio, a one-person marketing strategy and operations business based in Chicago.

Strategy and execution, one person.

Most teams need one person to set direction and another to fix the CMS, CRM, and tracking. I do both.

I work with owner-operators, small in-house marketing teams, and founders who need senior marketing judgment without the overhead of a full-time hire. I connect clear messaging with the systems, data, and operational work that make marketing reliable.

I work directly with you, from the first scoping message through the final handoff. I focus on practical work your team can understand and maintain.

Blair Koorsen, founder of Veriqo Studio

My career

In-house marketing in insurance and financial services, plus earlier commercial real estate work, since 2012

Earlier career results

  • 797% year-over-year traffic growth on a new-market entry built from scratch.
  • 2.18 million impressions and a 4x engagement lift on global product launches.
  • 40% faster time to launch and 50% less production time after rebuilding the campaign process.
  • Sustained 25% email open rate and 3.8% click rate.
  • Sales enablement for 80+ brokers and distribution partners.
  • Built a company's first integrated marketing function.
See recent client work (2026)

Industries I work with

Insurance and financial services · Nonprofits and associations · Professional and local services · B2B services and technology

How getting started works

I start by understanding your question and checking the evidence. I prioritize the issues that matter, document what I change, and leave clear next steps. I do not promise results I cannot support.

  1. You send a short message about the question, goal, or system you want to address.
  2. I reply within one business day.
  3. I confirm scope, timing, and fee in writing before work begins.
  4. I deliver with documentation and clear next steps.

I request only the relevant materials and access for the agreed scope, then share progress and questions in writing.

Woman-led, independent practice in Chicago. Not currently certified as WBE/MBE.

Agency and consultancy partnerships

Tools I work with

Notion, Google Workspace, HubSpot, Google Analytics 4, Google Tag Manager, Google Search Console, Google Business Profile, Ahrefs, Webflow, WordPress, Replit, Adobe InDesign, Adobe Illustrator, Canva, Looker Studio.

Featured writing

Two Full-Time Jobs. Only One of Them Pays.

Neighborhood Parents Network of Chicago (NPN), #Realtalk, September 10, 2026

A personal essay on running a business while coordinating care for a child with complex needs, and what actually helped.

Read the essay at NPN

Tell me what you're working on

Send a short message about what you're working on. I reply within one business day.

Send a message