120broken URLs fixed, site health 58 to 81
Financial education organization
I also built 11 custom analytics events.
Read the case study: Financial education organizationMarketing systems for small businesses
For owner-operators and small teams. Stop random marketing activities and build systems that produce consistent results.
Who this is for
Small business owners who know marketing matters but do not have time to figure it all out. You have tried agencies, freelancers, or doing it yourself, but nothing seems to stick. You need clarity on what to do, documentation on how to do it, and systems that work without constant attention.
Website builds and local foundations
Website builds
I plan the structure, write the copy, and build or rebuild small business and nonprofit sites in Webflow or your current platform. SEO basics, forms, and analytics are included from day one.
Local business foundation
For owner-operated businesses, I can set up or clean up your Google Business Profile, domain and site, keep listings consistent, establish a simple review process, and add basic tracking to see which channel brings calls.
How I build marketing systems
From scattered tactics to a working system
Assess current state
Map what you have, what works, and what does not.
Build core systems
Crm, email, content calendar, and analytics.
Launch first campaigns
Start small, measure, and iterate on data.
Handoff and training
Your team owns the system. Docs and SOPs included.
Built for small businesses that need practical marketing systems.
What you get
- Clear documentation so anyone on your team can run marketing tasks
- Identified budget leaks from unused tools, overlapping subscriptions, and ineffective spend
- Measurable goals tied to business outcomes, not vanity metrics
- Repeatable processes that work even when you are busy with other things
- Handoff-ready systems if you hire or bring on a contractor
Recommended next steps
Not the right fit? See also:
Common questions
I do not have a marketing team. Can you still help?▼
Yes. Many clients are solo operators or very small teams. The work is adapted to your capacity: simpler systems, more documentation, and processes you can run yourself or hand off to contractors. The goal is building something sustainable, not overwhelming.
How do I know if marketing is working?▼
I set up simple measurement frameworks tied to business outcomes, not vanity metrics like follower counts or page views. This typically means tracking leads, conversions, and customer acquisition cost in ways that connect to revenue. The specifics depend on your business model, sales cycle, and what you can reasonably measure given your current tools. I start with what matters most and add complexity only when needed.
What does marketing operations mean for small businesses?
Marketing operations is how your marketing actually runs day to day: the tools you use, the processes you follow, the data you track, and how work gets done. For small businesses, it often means cleaning up accumulated chaos and building simple, repeatable systems.
You do not need enterprise-level complexity. You need clarity about what to do, documentation on how to do it, and ways to know if it is working.
In plain language: The systems behind your marketing, not just the campaigns themselves.
What does it mean to document marketing processes?
Documentation means writing down how recurring tasks get done so anyone on your team can execute them consistently without asking questions. This includes SOPs (step-by-step instructions) for complex workflows, checklists for quality assurance, and templates for common tasks like campaign setup or reporting. Good documentation captures the decisions and reasoning behind your processes, not just the steps themselves.
Good documentation reduces dependency on specific people and makes handoffs smoother. It does not have to be elaborate; simple and usable beats comprehensive and ignored.
In plain language: Written instructions your team can follow without asking you.
Not sure where to start? Begin with a 60 to 90 minute working session.
Related reading
For crawler access, consistent business facts, and a practical measurement checklist, read AI search visibility for small business: the 2026 guide.
To distinguish search rankings from answer citations before choosing a scope, read AEO, GEO, and SEO compared.
Who you work with
Blair Koorsen, fractional marketing leader and auditor
You work directly with me.
Ready to start?
Send a short message about what you're working on. I reply within one business day.
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