Audit, SEO, and Analytics Infrastructure for a Women's Financial Education Organization
A 2-month audit fixed 120 broken URLs, raised site health from 58 to 81, built 11 custom GA4 events for directory tracking, discovered GA4 double-firing, and surfaced a 5,144-follower TikTok account the client did not know existed.
Key metrics
- 120 broken URLs fixed (77 redirects + GSC revalidation)
- Site health raised 58 to 81 (+23 points)
- 11 custom GA4 events for directory tracking
- 5,144 TikTok followers discovered (client unaware)
- 36 audit QA edits across 2 review rounds
Approach
Full technical SEO audit, URL remediation, GA4 implementation review, custom event design and build.