Site map
Browse my current services, client work and writing.
Studio and services
- Senior marketing leadership, without the full-time hire.
- I'm Blair Koorsen.
- Accessibility Statement
- AI visibility audit (AEO and GEO)
- How I use AI in my work
- Tell me what you need.
- Disclaimer
- Questions people ask before starting
- Find your fit
- Fractional marketing leadership (fractional CMO)
- Marketing glossary
- Go-to-Market Sprint
- Marketing Operations Audit
- Ways to work together
- CRM and Lifecycle Sprint
- Human-Layer Audit
- Messaging Sprint
- Press and Media Kit
- Privacy Policy
- Refund Policy
- What I found, fixed, and built.
- Site map
- Terms of Service
- Website Audit
- Bring me in when the client problem is bigger than your bench.
Who I help
Client work
Insights
- Marketing Insights and Playbooks
- The 30-Minute Website Conversion Triage for Small Businesses
- AI Mode turned Google into a comparison layer
- AI Overwhelm: Safe, Ethical Use at Work
- A Practical AI Plan for a Marketing Team (30 Days, No Chaos)
- AI Search Visibility for Small Business: 2026 Guide
- Campaign Launch Preflight: The Checklist That Prevents Quiet Failures
- I Asked ChatGPT to Recommend Consultancies
- Ethical AI in Marketing: Practical Guardrails for Small Teams
- HEO: the experience layer after SEO and AEO
- How I Use AI Tools Responsibly at Work
- How to Build a Proof Page: The Evidence Asset Buyers and AI Both Cite
- Half of online articles are AI-generated. The human layer is the moat.
- Human-Layer Translation for Technical Founders
- ICP Quick Scorecard: A Practical Way to Choose a Primary Persona
- Kit vs Mailchimp vs Moosend: Email Comparison
- MarTech Mini Audit: Simplify Your Stack Without Losing Signal
- Your AI Product Isn’t Hard to Market. It’s Hard to Understand.
- Proof Pages: The New Trust Asset in a Verification Economy
- RCS Starter Guide for Small Teams: One Measurable Experiment
- Search Is Sending Fewer Clicks. Here Is the 2026 Data, and What to Measure Instead.
- SEO Is Table Stakes. How to Design Content for Answer Engines in 2026.
- Shadow AI in Marketing: What I Actually See
- How to Spot AI Slop (and What to Do Instead)
- UTM Naming Guide: The Urchin Tracking Module Hygiene System You Will Actually Use
- Viral Isn't Luck: What Makes Content Spread
- What AI Should Do for Marketing (and What Humans Must Own)
- What I Find in Every B2B Marketing Audit
- AEO vs GEO vs SEO: how to show up when buyers search with AI
- Fix Marketing Operations Before Buying More Tools
- Flux: A Practical Marketing Systems Guide
- Fractional CMO vs. Marketing Consultant vs. Ops Consultant: Which Do You Need?
- What Does a Marketing Operations Consultant Do?
- What Is a Marketing Audit? Scope, Steps, Deliverables
- When to Hire a Fractional Marketing Leader