Website and marketing audits for associations
Most association teams I meet are not short on talent. They are short on clear ownership. The website sits between marketing, communications, and an outside IT vendor, so nobody owns search, measurement, or the member experience end to end. Problems stay hidden until members say they can't find what they need.
I audit the website and the marketing function together, then give your team a prioritized plan it can run without adding headcount.
What I look at
- Website health: broken pages, redirects, speed, and whether search engines can read the site (robots.txt, sitemap, structured data).
- Search and AI visibility: how your association shows up in Google and in AI answers from tools like ChatGPT, Gemini, and Perplexity when members, prospects, and partners ask questions you should own.
- Measurement: whether analytics is installed, firing, and reporting what leadership needs.
- Ownership: who owns the site today, where work stalls between staff and vendors, and what a realistic structure looks like for your team size.
- Assets you already have: research, courses, certifications, events, and publications, and whether the site makes them easy to find and cite.
What you get
- A written report with an executive summary for your executive director and board, plain-English explanations, and a glossary.
- A prioritized fix list, with items your current vendor can handle inside existing hours flagged separately.
- A walkthrough with your team.
- Optional: a 90-day plan tied to a membership or engagement goal.
Built for association teams
- Board-ready summaries, not technical dumps.
- Vendor-aware: I work alongside your IT consultant or agency and respect assessments already underway.
- Every finding is sourced and dated, so staff can verify it.
Recent association work
Professional association: website audit and ownership mapFound a silently blocked analytics tag and hundreds of broken page addresses, and traced both to one root cause: no single owner for the website.Common questions
What is an association website audit?
An independent review of your site's technical health, search and AI visibility, analytics, and content ownership, with a ranked list of fixes.
What is AEO?
Answer engine optimization: making your content easy for AI tools and search features to find, trust, and cite when someone asks a question.
Do you replace our agency or IT vendor?
No. I clarify what each party owns and what to ask them for.
How is pricing set?
Scope depends on site size and goals. I share a fee after a short scoping message.
Tell me what your team needs.
Tell me what your members are struggling to find, or what your board is asking for. I'll reply within one business day with whether an audit fits.
Send a message