Marketing operating structure

Is this you?

• Requests arrive by email, Slack and hallway, and nobody can see the queue.
• Projects are late in the gap between "looks good" and "approved".
• The person who knew how to renew the domain left.
• Marketing, communications and IT each assume someone else owns the website.

What I build

• Ownership map: one owner and one approver per area: website, CRM, analytics, content, vendors.
• Intake and approvals: one front door for requests, a short triage rhythm, an approval path with named people and due dates; compliance review built in for regulated teams.
• Written procedures, starting with rare, high-stakes tasks that live in one person's head.
• Tool and access inventory: what you pay for, who has the logins, what can be cut.
• Reporting rhythm.
• Onboarding notes so a new hire or freelancer is useful in week one.

What you get

A living operating guide in the tool your team already uses, a team walkthrough, a 30-day check-in. You keep everything.

Proof

For a professional association, an audit traced several website problems to one root cause: no single role owned the website. The fix was a structure that fits the current team size. Earlier in my career, I built a company's first integrated marketing function and cut time to launch by 40%.