120broken URLs fixed, site health 58 to 81
Financial education organization
I also built 11 custom analytics events.
Read the case study: Financial education organizationFor Local Businesses
Marketing that works for your neighborhood
You do not need an agency. You need a clear plan, the right foundations, and marketing that actually fits your business.
The local marketing challenge
Running a local business means wearing a lot of hats. Marketing is one of them, but it rarely gets the focused attention it needs. Your website might be outdated, your Google Business Profile might be incomplete, and the last time someone looked at your SEO was probably never.
The result: potential customers search for exactly what you offer, but they find your competitors instead. Not because your competitors are better, but because they are more visible online.
- Your Google Business Profile is incomplete or outdated
- You are paying for ads without knowing if they actually work
- Your website was built years ago and no longer reflects your business
What I help with
Local marketing does not need to be complicated. It does need to be consistent, accurate, and focused on how people find and choose a business in your area.
Website clarity and conversion
Your website is often the first impression a potential customer gets. I review it for clarity, mobile usability, page speed, and whether it makes it easy for someone to take the next step: call, visit, or send an inquiry.
Google Business Profile optimization
Your Google Business Profile shapes how you appear in local search results and Google Maps. I help you complete and review categories, services, hours, photos, questions and answers, and review response steps.
Local SEO fundamentals
I check whether your business name, address, and phone number are consistent across directories, and whether your site explains what you do and where you do it.
Review and reputation management
I help you build a simple review process, respond to feedback professionally, and use that feedback to inform your next steps.
Practical marketing planning
Not every local business needs paid ads or social media content calendars. I help you decide which marketing activities fit your business, then build a simple plan you can maintain without hiring a full-time marketer.
Website builds and local foundations
Website builds
I plan the structure, write the copy, and build or rebuild small business and nonprofit sites in Webflow or your current platform. SEO basics, forms, and analytics are included from day one.
Local business foundation
For owner-operated businesses, I can set up or clean up your Google Business Profile, domain and site, keep listings consistent, establish a simple review process, and add basic tracking to see which channel brings calls.
Who this is for
This is a good fit for home services and contractors, insurance agencies and financial advisors, professional offices, retail shops, and restaurants that serve a defined area.
You do not need a big budget or a marketing team. I can review what you have, identify what needs attention, and give you a prioritized list of actions.
How to get started
A good place to start is a working session or a Website Audit. From there, you and I decide together whether ongoing support makes sense or whether you have enough direction to run with it.
Recommended next steps
Not the right fit? See also:
Common questions
Do you work with local businesses outside the US?▼
Most of my local business experience is US-based, but the principles of local marketing apply broadly. I can discuss your specific situation through the contact form.
Can you help with Google Business Profile?▼
Yes. Google Business Profile setup or cleanup is part of Local business foundation. I review your presence, identify gaps, and agree which changes to make.
How quickly can I see results?▼
I confirm timing in the written scope. Marketing outcomes depend on your starting point, implementation and local market, so I do not promise a results timeline.
I do not have a big marketing budget. Can you still help?▼
Send a short message about what you need to fix or decide. I can discuss a working session or Website Audit and confirm scope, timing, and fee in writing before work begins.
Do you work with retail, restaurants and service businesses?▼
I work with home services and contractors, insurance agencies and financial advisors, professional offices, retail shops, and restaurants that serve a defined area. Send a message to discuss fit.
Will you manage my social media or run ads?▼
What about AI tools for marketing?▼
I can help you evaluate and implement AI tools responsibly. The goal is efficiency without losing your authentic voice or customer trust.
What does marketing operations look like for local businesses?
For local businesses, marketing operations means having a clear online presence, a system for generating and following up on leads, and basic tracking to know what is working. This includes your website, local listings, review management, and any advertising you run.
You do not need enterprise tools or a big budget. You need the right foundations and a system you can maintain.
In plain language: The basics that keep your local marketing running consistently.
Not sure where to start? Begin with a 60 to 90 minute working session.
Related reading
For crawler access, consistent business facts, and a practical measurement checklist, read AI search visibility for small business: the 2026 guide.
Who you work with
Blair Koorsen, fractional marketing leader and auditor
You work directly with me.
Ready to start?
Send a short message about what you're working on. I reply within one business day.
Send a message