Updated October 30, 2026
Brand and voice guidelines
Short, usable guidelines your team, your freelancers and your AI tools can follow.
Brand guidelines aren't for the designer who made them. They're for the new hire, the vendor, and the AI tool someone opens at 4:45 on a Friday. Plenty of guideline documents spend 40 pages on the logo and one sentence on how the company sounds. Mine cover how you sound, the words you use and avoid, and who signs off on what.
Included
- Voice traits with examples done right and wrong.
- Words to use and avoid, with plain-language swaps.
- Before and after rewrites of your own copy.
- Claims and approvals: which statements need review, who approves, a standard disclaimer where one applies; built for regulated teams.
- Visual basics on one page from your existing brand files.
- A ready-to-paste AI brief so ChatGPT, Claude or Copilot drafts start closer to your voice.
- Optional templates: email signature, one-pager, social post starters.
What you get
A 2 to 6 page guide (PDF plus editable version), a 30-minute team walkthrough, one round of revisions after two weeks of use.
How it fits with the Messaging Sprint
The Messaging Sprint decides what you say (positioning, audience, offer). These guidelines set how you say it, every time, and who approves it.
Proof
I've written brand, voice and house-style guidelines for a regulated company, so its collateral, website and email signatures follow one source.
Common questions
Do you design logos?
No. I work from your existing brand, and can work alongside your designer.
We're a small team. Is this overkill?
The point is to keep it short. Two pages used every day beat forty pages nobody opens.
Will AI tools actually follow it?
Better than with nothing. They still make things up, so the guide includes a review checklist too.
Ready to start?
Send me a page of copy you're not happy with. I'll reply within one business day.
Send a message