Fix Your Marketing Operations Before Buying More Tools
Adding tools will not fix broken workflows. Start by mapping what you have, identifying gaps, and building governance before investing in new software.
The Tool Sprawl Problem
Most growing businesses accumulate marketing tools faster than they can integrate them. The result is fragmented data, duplicated effort, and unreliable reporting.
Fix Your Workflows First
- Map your current tools and data flows
- Identify redundancies and gaps
- Document processes before automating