Case Study: Onboarding UX Overhaul
How a structured onboarding redesign reduced drop-off and improved activation for a B2B SaaS product.
Challenge
High drop-off during onboarding with unclear next steps for new users.
Approach
Mapped the existing flow, identified friction points, redesigned key screens with clear progress indicators.
Results
- Reduced onboarding drop-off
- Improved time-to-value
- Documented handoff for product team