407unseen form submissions recovered
Specialty insurance company
I routed unseen website submissions, including partner applications, to the right teams.
Read the case study: Specialty insurance company
Blair Koorsen
Fractional marketing leader and auditor
Blair Koorsen
Fractional marketing leader and auditor
Senior marketing leadership, without the full-time hire.
I audit what is broken, fix what matters, and lead the work for owner-operators, small in-house teams, and founders. Insurance, financial services, nonprofits, and professional services are home turf.
Credentials
Marketing since 2012
In-house leadership in insurance and financial services
Recent client work in insurance, financial education, nonprofits, and B2B
You work directly with me. No account managers, no junior handoffs.
Industries
Insurance and financial services · Nonprofits and associations · Professional and local services · B2B services and technology
Strategy and execution, one person.
Most teams need one person to set direction and another to fix the CMS, CRM, and tracking. I do both.
Direction
- Positioning and messaging
- Priorities and a plan you approve
- Measurement leadership trusts
Execution
- Website, CMS, and forms
- CRM and follow-up
- Tracking and analytics
Taking on new projects from November 2026.
Not sure where to start? Begin with a 60 to 90 minute working session.
Recent client work (2026)
$15K to $20K+a year in redundant costs identified
Multi-brand B2B company
I reviewed hosting and tools and deployed legal pages with 48 of 48 QA checks passed.
Read the case study: Multi-brand B2B company8,800+CRM records cleaned
Insurance brokerage
I rebuilt the marketing foundation so reporting could be trusted.
Read the case study: Insurance brokerage120broken URLs fixed, site health 58 to 81
Financial education organization
I also built 11 custom analytics events.
Read the case study: Financial education organizationWho I work with
Small businesses
Marketing runs on guesswork and spare time.
Explore small businesses servicesLocal businesses
Customers nearby cannot find or choose you.
Explore local businesses servicesIn-house teams
Too much work and no senior owner for priorities.
Explore in-house teams servicesEarly-stage teams
A launch date and no plan to reach buyers.
Explore early-stage teams servicesRegulated industries
Every claim needs review, and work stalls in approvals.
Explore regulated industries servicesAgencies and consultancies
A client need bigger than your bench.
Explore agencies and consultancies servicesWays to work together
From quick sessions to ongoing support. Choose what fits.
Working sessions
60 to 90 minutes
Bring one decision or challenge. I help you work through it, with written notes and next steps.
Problem diagnosis
Prioritized recommendations
Written summary and next steps
Projects
Defined project scope
Website builds, local business foundation, messaging, and other scoped implementation.
Website structure, copy, and build
Local profile and listing foundations
Clear scope and handoff
Audit
Comprehensive review
An independent review of your website, marketing operations, or AI visibility with prioritized recommendations.
Current state assessment
Gap analysis
Prioritized roadmap
Fractional Leadership
Ongoing or interim support
Senior marketing direction and hands-on execution for teams that need leadership without a full-time hire.
Regular strategy sessions
Execution support
Performance reporting
How I work
01
Baseline
Audit what exists and record the numbers before anything changes.
02
Plan
Set priorities, KPIs tied to revenue, and a scoped plan you approve.
03
Build and measure
Do the work, check the tracking, and report what actually moved.
Typical artifacts: intake brief, messaging framework, launch preflight, measurement plan, link tracking rules, and an operations runbook.
In a client's words
Blair is an incredible systems thinker who has an amazing ability to pluck seemingly unrelated threads together and weave a coherent marketing messaging strategy out of them. As a thought partner she has a patient and effective approach to refocusing product and communications around user journeys. If I had to describe Blair's skillset in one phrase it would be "brings order out of chaos" and that's a rare and invaluable ability in an era where AI has enabled faster time to market, but also brings its share of chaos.
Founder and GTM leader, LinkedIn recommendation
Featured insights
Practical guides to help you make better marketing decisions.
Fractional CMO vs. Marketing Consultant vs. Ops Consultant
Compare roles, scope, and engagement models to find the right fit for your team.
Read the guideWhen to hire a fractional marketing leader
Six triggers that signal it is time, and what to prepare before you start.
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How to map workflows, audit your stack, and stop tool sprawl.
Read the guideReady to start?
Send a message. No pressure or pitch deck, just a conversation about your situation and what might help.