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Explainer Guides

Flux: A guide to marketing systems

Eight practical themes, brought together in one guide.

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MartechApril 7, 202614 min

Shadow AI in Marketing: What I Actually See

Shadow AI is already in your marketing stack. Real patterns, real risks, and how to build guardrails without killing team initiative.

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MartechMarch 9, 202622 min

How I Use AI Tools Responsibly at Work

How a marketing consultant uses ChatGPT, Claude, Perplexity, and Make.com daily, with ethical rules, decision frameworks, and real prompts.

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Cover image for I Asked ChatGPT to Recommend Consultancies
MartechFebruary 23, 202610 min

I Asked ChatGPT to Recommend Consultancies

A simple experiment revealed how AI tools build B2B vendor shortlists, and why AI visibility depends on clear positioning, entity signals, and proof.

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Writing elsewhere

Two Full-Time Jobs. Only One of Them Pays.

Neighborhood Parents Network of Chicago (NPN), #Realtalk, September 10, 2026

A personal essay on running a business while coordinating care for a child with complex needs, and what actually helped.

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